PATHWAYS TO INGENUITY:

HOW IDEAS BECOME REALITY

STEP 1 Next

Know-How: Creative Building Blocks

Before a writer sits down at their desk, a pharmaceutical company launches a new line of research, or a singer enters the studio to record an album, they must first build out their bank of abilities — education, experience, talent recruitment, training, and capacity-building measures. Whether at the individual or the firm level, actionable innovation and creativity require know-how, the practical knowledge or skill to shape a good idea.

PATHWAYS TO INGENUITY:

HOW IDEAS BECOME REALITY

STEP 2 Next

Concept: Ideas to Action
(Pure Science/Pure Creativity)

With their up-front investment in expertise and capabilities made, a creator can move to the idea phase — focusing on a particular technical challenge or artistic endeavor with a vision for a specific end-product. During this stage, innovators and creators develop ideas and evaluate them against other ideas to gauge which ones are both achievable and worth pursuing.

PATHWAYS TO INGENUITY:

HOW IDEAS BECOME REALITY

STEP 3 Next

Version One and Beyond
(Applied Science and R&D/Creative Refinement)

Ideas rarely spring to life as fully developed and functional products. Research and development both are crucial to an idea’s ultimate success. A singer writes her song and tweaks the tune; an author outlines and drafts his novel; a drug manufacturer tests how a chemical or biologic compound interacts with human cells.

PATHWAYS TO INGENUITY:

HOW IDEAS BECOME REALITY

STEP 4 Next

Function: Finalizing Form

A final product has taken shape — it still needs a discerning eye before release. Focus groups, editors, and clinical trials help us understand how a product works — and will be received — in the real-world.

PATHWAYS TO INGENUITY:

HOW IDEAS BECOME REALITY

STEP 5

Commercialization: Making it to Market

It’s not enough to have a great, new product. Can it be produced and reach consumers and patients in a form that’s usable, affordable, and replicable — and provides the innovator or creator with a return on investment? The crucial commercialization stage is where innovation and creativity become real and sustainable.

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